Storytelling is the telling of stories. In this way, information as well as emotions are conveyed to interested parties. This can be done via voice, text, image or videos. Good stories inspire, captivate and enthrall.
The origins of storytelling date back to the Stone Age. Cave paintings and the first records and the oldest Chinese written testimonies from about 1,400 BC testify to the narrative ingenuity of our ancestors. Today, we find countless manifestations of storytelling in literature, movies, fables, myths and fairy tales, journalism, and even political speeches. As business storytelling it is mainly used in the areas of: Branding, Marketing, Advertising, PR (Public Relations), Leadership or Corporate Communications.