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LinkedIn Workshop: Optimise your personal brand

Personal branding and employer branding on LinkedIn

With over 830 million members, the LinkedIn business network is nowadays known as THE platform for finding your way in the professional world, finding information and networking. For companies and employees, the business network offers the ideal starting point to position themselves as a modern employer or business ambassador on the job market and thus reach suitable talent in a targeted manner and position their own employees with their expertise, know-how and topics.

LinkedIn is equipped with many exciting tools and features for targeted personnel and employer branding. In this context, particular focus is placed on strategic positioning, clear communication and a targeted approach.

In the LinkedIn workshop, we will focus on the following content:

  • Personal branding on LinkedIn
  • Profile creation and optimization
  • Overview of the structure of profiles, contributions, postings and newsletters
  • Brainstorming and content creation
  • Sustainable community management
  • Dealing with criticism
  • Guidance with dos and don’ts on LinkedIn
  • Understanding and using the LinkedIn algorithm
  • Building and maintaining valuable networks
  • Suitable tools and instruments

Would you like to get started on LinkedIn? Request our practical LinkedIn workshop now and secure expert knowledge!

Who is the LinkedIn workshop suitable for?

  • Companies, institutions and organizations as well as public bodies that want to strategically expand their employer branding and position themselves visibly with individual Company Ambassadors
  • Female employees from all sectors and career levels.
    Women who want to increase their visibility and influence on LinkedIn
  • Participants who are interested in expanding their personal and professional network
  • Companies, institutions and organizations as well as public bodies that want to enable their employees to position themselves on LinkedIn in a targeted manner

General conditions of the LinkedIn workshop

Duration of the LinkedIn workshop:

The workshop lasts 1-2 days, depending on your individual needs and the previously agreed content.

Suitable workshop format:

Up to 20 participants can be trained in the workshop. This can take place on your premises or at a location chosen by us.

Our workshop methods:

  • Impulses and theoretical inputs
  • Interactive knowledge transfer
  • Individual and group work
  • Playful brainstorming and content creation

What are the benefits of participating in the LinkedIn workshop?

  • Developing a strong personal brand: strategic positioning and interaction on LinkedIn.
  • Network building: Strategies for building and maintaining a professional network and profile.
  • Career advancement: Strengthening your own career opportunities through targeted positioning of your own values, topics and personal content.
  • Expert knowledge: Tips and tricks on how to use the world’s largest international business platform.
LinkedIn Workshop-Vorteile

What will the workshop focus on in particular?

  • Authenticity in the content: The workshop is not about “posed” images or traditional marketing strategies. We focus on the individual personality, values and issues of the participants and gradually develop the personal brand from this.
  • Female Empowerment & Diversity: Promoting diversity and including different perspectives. In this context, we see female empowerment as a door opener to bring strong perspectives and relevant topics to the fore. This includes the diverse and individual perspectives of the participants, who actively help to shape the concepts of our corporate and working world.
  • Community building: Building a supportive community for women on LinkedIn, the first step is through an internal network within the company, which can be seen as a starting point or continuation of networking with the workshop itself.
  • Practical application: Our joint workshop is interactive, analog, content-rich and thrives on the energy and commitment of the participants. This creates the dynamic that is needed to make a workshop concept an individual experience and we set ourselves this goal together as a group.

Discover the secrets of successful LinkedIn strategies. Enquire about our workshop now!

About the trainer

Kinga Bartczak

Kinga Bartczak is a multi-entrepreneur, organizational developer, trainer and mentor for companies and people who want to create real change in the world of work.

As an expert in mindset management and certified systemic coach, she has been advising female entrepreneurs as well as female specialists and managers throughout Germany since 2018 in the areas of organizational development, leadership culture and personal branding.

As a certified organizational developer and certified diversity trainer, she also works with her business partner Dennis Jantsch to support companies in change and awareness-raising processes.

With her successful female empowerment online magazine FemalExperts, she has managed to generate more attention for female leadership strengths and the topic of female empowerment. With FemalExperts Consulting, she goes one step further to implement the topics of female empowerment and diversity as part of the corporate strategy in an advisory and training capacity for organizations.

As an author, Kinga Bartczak has already written for national and international online magazines on trend topics such as personal branding, financial education, quiet quitting and women in entrepreneurship.

More about me.

For more information about me and my workshops, please visit:

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Proven Expert

Request the LinkedIn workshop now

If you would like to take yourself, your team or your network to the next LinkedIn level with an exciting workshop, I would be delighted if we wanted to go on this exciting journey together, because there are still many inspiring stories to tell, we just have to find our way onto the virtual business stage and I would be happy to support you in this.

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