The term “personal branding” was first used in 1997 by management thought leader Tom Peters. It describes the positioning of one’s own person in public and is often equated with the formation of a personal brand. Personal branding is not a self-dramatization tool, it is more the self-understanding to resonate authentically and honestly with the outside world.
You determine what others read about you on the Internet and thus specifically influence your external presentation.
You sharpen your technical and professional profile.
Leave a lasting impression. We meet countless people, but you should be memorable and create a clear point of reference on a topic.
Convince not only with your resume, but with your personality, history and vision – Create identification and connection.
From expert to trendsetter – become the ambassador of your (own) company.
What do you want your brand to stand for? What do you want to be known for? What is your “just cause”? (after Simon Sinek).
Use the right channels and know your target audience.
Write as an expert about your content, polarize and stimulate discussion in a targeted as well as strategic way.
Create a network that validates your expert status (through collaborations, bookings, mutual referrals and linking, free offers, etc.).
Take time to build and customize your personal branding. Plan for the long term and use digital tools for this purpose as well.
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