Kinga Bartczak – Female Empowerment & Diversity Trainerin aus Köln
Unternehmerin, Trainerin, Beraterin und Speakerin
What is personal branding anyway?
The term “personal branding” was first used in 1997 by management thought leader Tom Peters. It describes the positioning of one’s own person in public and is often equated with the formation of a personal brand. Personal branding is not a self-dramatization tool, it is more the self-understanding to resonate authentically and honestly with the outside world.
What's inside the Personal Branding Workbook
- Setting goals, skills and topics
- Targeted selection of social media channels
- Planning inspiring business topics
- Identification of ambassadors and influencers
- Tools for everyday business
What do I need personal branding for?
1. reputation building
You determine what others read about you on the Internet and thus specifically influence your external presentation.
2. expert status
You sharpen your technical and professional profile.
3. recognition value
Leave a lasting impression. We meet countless people, but you should be memorable and create a clear point of reference on a topic.
4. point of attraction
Convince not only with your resume, but with your personality, history and vision – Create identification and connection.
5. opinion leadership
From expert to trendsetter – become the ambassador of your (own) company.
Download the Personal Branding Workbook now!
5 steps to successful personal branding
1. value creation
What do you want your brand to stand for? What do you want to be known for? What is your “just cause”? (after Simon Sinek).
2. social networks
Use the right channels and know your target audience.
3. valuable content
Write as an expert about your content, polarize and stimulate discussion in a targeted as well as strategic way.
4 Sharing is Caring
Create a network that validates your expert status (through collaborations, bookings, mutual referrals and linking, free offers, etc.).
5. get into action
Take time to build and customize your personal branding. Plan for the long term and use digital tools for this purpose as well.
What's inside the Personal Branding Workbook
- Setting goals, skills and topics
- Targeted selection of social media channels
- Planning inspiring business topics
- Identification of ambassadors and influencers
- Tools for everyday business
Do you have questions or suggestions about the Personal Branding Workbook?
Then I look forward to your feedback. I will consider your feedback in future updates of the Workbook. Feel free to write me at info@kingabartczak.de.
