1. value creation
What do you want your brand to stand for? What do you want to be known for? What is your “just cause”? (after Simon Sinek).
2. social networks
Use the right channels and know your target audience.
3. valuable content
Write as an expert about your content, polarize and stimulate discussion in a targeted as well as strategic way.
4 Sharing is Caring
Create a network that validates your expert status (through collaborations, bookings, mutual referrals and linking, free offers, etc.).
5. get into action
Take time to build and customize your personal branding. Plan for the long term and use digital tools for this purpose as well.